According to venture capitalists, one of the top three risks in any new business is failing to get traction through effective sales and marketing. This is not a problem that can be solved or mitigated simply by the Board getting together once a month to give advice. It needs constant and professional attention to get the lead generation program, pipeline development and account management in place to achieve the Board's objectives. Is it any wonder that as many as 8 out of 10 start-ups fail in the first 3 years, leaving investors with no return and wasting valuable resources.

At Inclusic, our incubation services are comprehensive and we work closely with venture capitalists to reduce the risk of failure of new businesses. We work with the senior team to ensure that the company is getting the best "bang for the buck" in the marketplace. Our "FastStart" program ensures that leads are being generated and that a quality pipeline is being built. And we'll recruit, coach and develop sales resources to get you self-sufficient and ahead of the competition.

  In a series of 10 articles, we show with humor and anecdote the myths and truths of successful selling. The Myths are published regularly, to build into a primer on effective selling.

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